Privacy Policy

1. Information We Collect

Personal Information

• Name
• Email
• Phone
• Address
• Payment details
• Account credentials

Performance / Coaching Data

• Swing videos
• Launch monitor data
• Biomechanical analysis
• Instructor notes

SMS / Messaging Data

If you communicate with us by SMS or through in-app messaging, we may collect and store message content, sender/recipient information, timestamps, and related metadata. We may share limited information with service providers that help us send messages (e.g., SMS delivery and routing providers) to operate messaging features. Message and data rates may apply. You can opt out of marketing texts by replying STOP.

SMS / Text Messaging Program

ATX Golf Performance offers an SMS messaging program for appointment reminders, coaching updates, and scheduling confirmations.

• Opt-In: You may opt in to receive SMS messages by checking the optional SMS consent checkbox on our online booking form. The checkbox is unchecked by default; no messages will be sent unless you affirmatively check it.
• Message Types: Appointment reminders, coaching updates, scheduling confirmations, and related service communications.
• Message Frequency: Message frequency varies based on your appointment activity and coaching interactions.
• Msg & Data Rates: Message and data rates may apply. Check with your wireless carrier for details.
• Opt-Out: Reply STOP to any SMS message to cancel. You will receive a one-time confirmation and no further messages.
• Help: Reply HELP for help or contact info@atxgolfperformance.com.
• Re-Subscribe: Reply START to re-subscribe after opting out.
• Consent: Consent to receive SMS messages is not a condition of purchase or service.

Your mobile information will not be sold or shared with third parties for promotional or marketing purposes.

We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

Device & Usage Data

• IP address
• Device ID
• Cookies
• Browser type
• Interaction data

2. How We Use Data

We use information to:

• Provide instruction and services
• Manage accounts
• Process payments
• Provide messaging and notifications
• Marketing (where enabled)
• Improve services
• Legal compliance
• Fraud prevention
• Security and platform integrity

3. Sharing of Data

We may share information with:

• Payment processors
• Cloud hosting providers
• CRM systems
• Analytics providers
• Marketing platforms
• Legal authorities (if required)

We do not sell personal data.

All categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages. Your mobile information will not be sold or shared with third parties for promotional or marketing purposes.

Service Providers. We share personal information with vendors and service providers that perform services on our behalf (such as payment processing, SMS delivery, hosting, analytics, and customer management). These providers are authorized to use personal information only as necessary to provide services to us and are required to protect it consistent with applicable obligations.

Coaching & Performance Data Sharing. Your swing videos, performance metrics, and instructor notes may be accessible to your assigned instructors, coaches, and staff who need access to provide Services. We may also share this data with service providers that host, process, or analyze it on our behalf (e.g., cloud storage and analytics providers), subject to appropriate contractual protections.

4. Biometric / Motion Analytics Notice

We may collect and analyze swing video and motion/performance metrics to provide coaching and performance tracking. We do not use facial recognition or voiceprints to identify you, and we do not sell biometric identifiers. If we ever collect biometric identifiers for identification purposes, we will provide additional notice and obtain any consent required by law.

5. Cookies & Tracking

We use cookies and similar technologies for: (a) essential site functionality, (b) analytics to understand usage, and (c) marketing/advertising where enabled. You can control cookies through your browser settings and, where available, through on-site cookie controls. Disabling certain cookies may affect site functionality.

Do Not Track. Some browsers offer a "Do Not Track" signal. Because there is no uniform standard, we do not respond to Do Not Track signals.

6. Data Security Disclaimer

We use reasonable security measures. However, no system is 100% secure.

Security & Incident Notice. We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no security measures are perfect. If we become aware of a data security incident involving your personal information, we will notify you and/or regulators as required by applicable law.

7. Data Retention

Retention. We generally retain:

• Account and coaching records (including videos and performance data) while your account is active and for a reasonable period after your last interaction to support coaching continuity, resolve disputes, and comply with legal obligations;
• Billing and payment records as required by tax and accounting rules;
• Messages/SMS logs for a reasonable period for customer support, safety, and compliance.

We may delete or anonymize data when it is no longer needed for these purposes.

8. Privacy Requests (Access/Correction/Deletion/Opt-Out)

You may request access, correction, deletion, or a copy of certain personal data, and you may opt out of marketing communications, by contacting us at info@atxgolfperformance.com.

9. Texas & U.S. Privacy Rights

If you are a Texas resident (or another U.S. resident with similar rights), you may have the right to request access, correction, deletion, and portability of certain personal data, subject to legal exceptions.

Opt-Out. Where applicable, you may opt out of certain processing such as targeted advertising and certain profiling by contacting us at info@atxgolfperformance.com. If we do not engage in an opt-out category, we will tell you.

10. California Rights (If Applicable)

California residents may request: categories of data collected, categories disclosed, and deletion (subject to legal exceptions).

Do Not Sell or Share. We do not sell personal information. We also do not share personal information for cross-context behavioral advertising in exchange for money. If this changes, we will provide required notices and opt-out mechanisms.

11. Minors & Children

We do not knowingly collect data from children under 13 without parental consent.

Minors & Parental Rights. If we collect personal information from a minor, we do so with parental/guardian consent where required. Parents/guardians may request access, correction, or deletion of a minor's information by contacting info@atxgolfperformance.com, and we may require verification of guardian status.

12. Third-Party Links

We are not responsible for third-party sites.

13. Business Transfers

Data may transfer in a merger, acquisition, or sale.

14. International Users

U.S. Operations. We are based in the United States and primarily direct our Services to U.S. users. If you access the Services from outside the U.S., you understand your information may be processed and stored in the United States, where privacy laws may differ from those in your jurisdiction.

15. Policy Updates

We may update this Privacy Policy from time to time by posting the updated version on our website and/or within the Services. The "Last Updated" date indicates when changes take effect. Continued use of the Services after that date means you accept the updated Policy.

16. Contact

info@atxgolfperformance.com

Austin, Texas