Privacy Policy

Last updated: November 2, 2024

This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use our services, including in-person, online, and offline golf lessons. It also informs you of your privacy rights and how the law protects you.

We use your personal data to provide and improve our services. By using our services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Interpretation and Definitions

  • Interpretation: The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or plural.

Definitions

  • Account: A unique account created for you to access our services or parts of our services.

  • Company: Refers to ATX Golf Performance, also referred to as "we," "us," or "our" in this Privacy Policy.

  • Cookies: Small files that are placed on your computer, mobile device, or any other device by a website, containing browsing history and other useful information.

  • Country: Refers to Texas, United States.

  • Data Controller: Refers to ATX Golf Performance as the legal person which alone or jointly with others determines the purposes and means of the processing of personal data.

  • Device: Any device that can access the service, such as a computer, a cellphone, or a digital tablet.

  • Do Not Track (DNT): A concept that allows users to control the tracking of their online activities across websites.

  • Personal Data: Any information that relates to an identified or identifiable individual, such as your name, email address, phone number, or other details. For the purposes of GDPR, Personal Data means any information relating to you such as a name, an identification number, location data, online identifier, or factors specific to your identity.

  • Service: Refers to our website, in-person lessons, group classes, virtual coaching, and other golf performance services offered by ATX Golf Performance.

  • Service Provider: Any natural or legal person who processes the data on behalf of the Company, including third-party companies employed to facilitate the services.

  • Usage Data: Data collected automatically, either generated by the use of the service or from the service infrastructure itself (e.g., the duration of a page visit).

  • Website: Refers to www.atxgolfperformance.com.

  • You: The individual accessing or using the service, or the company or legal entity on behalf of which such individual is accessing or using the service.

2. Collecting and Using Your Personal Data

Types of Data Collected

  • Personal Data: While using our service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:

    • Email address

    • First name and last name

    • Phone number

    • Billing and delivery information

  • Usage Data: Usage Data is collected automatically when using the service. This data may include information such as your device's IP address, browser type, browser version, the pages you visit, time and date of your visit, time spent on those pages, and other diagnostic data.

  • Tracking Technologies and Cookies: We use Cookies and similar tracking technologies to track the activity on our service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze our service.

3. Tracking Technologies and Cookies We use Cookies and similar tracking technologies to track the activity on our service and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some parts of our service. The technologies we use may include:

  • Cookies or Browser Cookies: A cookie is a small file placed on your device. You can refuse cookies by adjusting your browser settings.

  • Flash Cookies: Certain features may use Flash Cookies to collect and store information.

  • Web Beacons: Small electronic files that permit ATX Golf Performance, for example, to count users who have visited pages or opened an email.

Types of Cookies Used:

  • Necessary Cookies: Essential for the functionality of our services.

  • Preference Cookies: Remember your settings and preferences.

  • Analytics Cookies: Help us understand how our service is used and how we can improve it.

  • Advertising Cookies: Used to serve you with advertisements that may be relevant to you based on your browsing behavior.

4. Use of Your Personal Data The Company may use personal data for the following purposes:

  • To provide and maintain our services: Including monitoring the usage of our service.

  • To manage your account: To manage your registration as a user of the service.

  • To contact you: To contact you by email, telephone, SMS, or other forms of communication related to our services.

  • To process payments: We may collect billing information for the purposes of processing transactions related to lessons or services booked.

  • To deliver targeted advertising: We may use your information to develop and display advertising tailored to your interests.

  • To provide you with news and offers: To provide you with news, special offers, and information about services that are similar to those you have already purchased, unless you have opted out of receiving such information.

  • For business transfers: We may use your information to evaluate or conduct a merger, restructuring, or other sale of some or all of our assets.

  • For other purposes: Such as data analysis, identifying usage trends, evaluating and improving our services.

5. Sharing Your Personal Data We may share your personal information in the following situations:

  • With Service Providers: To monitor and analyze the use of our service or to assist in payment processing.

  • For business transfers: If the Company is involved in a merger, acquisition, or asset sale, your personal data may be transferred.

  • With affiliates: We may share your information with affiliates who are required to honor this Privacy Policy.

  • With business partners: We may share your information with business partners to offer you certain services or promotions.

  • With other users: When you share personal information or interact in public areas, such information may be viewed by all users and publicly distributed outside.

  • With your consent: We may disclose your personal information for any other purpose with your consent.

6. Retention of Your Personal Data The Company will retain your personal data only as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Usage Data is generally retained for a shorter period unless used to improve the functionality of the service or required for legal compliance.

7. Transfer of Your Personal Data Your information may be processed at the Company's operating offices and in any other places where the parties involved in the processing are located. This means that your information may be transferred to and maintained on computers located outside your state or country. The Company will ensure that your data is treated securely and in accordance with this Privacy Policy, and no transfer of your personal data will take place to an organization or country unless adequate controls are in place.

8. Security of Your Personal Data The security of your personal data is important to us. We use commercially acceptable means to protect your personal data; however, no method of transmission over the Internet is 100% secure. While we strive to use reasonable measures to protect your data, we cannot guarantee its absolute security.

9. Your Data Protection Rights Depending on your jurisdiction, you may have the following rights concerning your personal data:

  • Access: The right to access and receive a copy of the personal data we hold about you.

  • Rectification: The right to request correction of inaccurate information.

  • Erasure: The right to request that we delete your personal data under certain conditions.

  • Restriction of Processing: The right to request restriction of processing your personal data.

  • Objection to Processing: The right to object to our processing of your personal data.

  • Data Portability: The right to request the transfer of your data to another organization or directly to you.

  • Withdraw Your Consent: You have the right to withdraw your consent to the use of your personal data at any time.

10. Children's Privacy Our services do not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If we become aware that we have collected personal data from anyone under 13 without verification of parental consent, we will take steps to remove that information from our servers.

11. Changes to This Privacy Policy We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us If you have any questions about this Privacy Policy, you can contact us:

  • By email: coach@atxgolfperformance.com